Scott Flear

Founder, builder, marketer

Scott Flear

Building practical health technology around behaviour, muscle protection and better long-term outcomes.

See what I'm building

Current focus

Make complicated health decisions feel clear, useful and human.

I build products at the point where health science, behaviour change and direct response meet. The aim is simple: help more people do the right things for long enough to see a meaningful result.

Selected work

What I'm building now

01

ParrotPal Group

Founder & CEO · Parent company

The health technology company behind ParrotPal, Turtle Method and LeanShield.

Products within ParrotPal Group

01.A

ParrotPal

AI-native health app

An AI-native weight-management and muscle-protection app that turns daily health data into practical, personalised actions.

01.B

Turtle Method

Women's health app

An all-in-one women's health app covering menstrual cycles, hormones, weight loss, muscle gain, workouts, muscle protection and mental wellbeing.

01.C

LeanShield

Muscle-protection system

The group's system for helping people using GLP-1 medicines protect strength and lean mass through nutrition, training and adherence.

Independent ventures

Built separately from ParrotPal Group.

02

JitsAI

Founder

Jiu-jitsu is often called human chess. JitsAI makes that complexity easier to understand, helping people track what they learn, see where they are improving and enjoy getting better.

03

Rugby Warfare

Founder, 2015-2026

Rugby Warfare was my first startup: an independent rugby lifestyle brand sold in more than 42 countries. I am closing it in 2026 so I can focus fully on what I am building now.

Community

Save the Workies

A community-led effort to save a 133-year-old working men's club in my home village and bring it back into local ownership.

Read the story
Scott Flear recording One Day At A Time

The podcast

One Day At A Time

More than 800 short notes and conversations on health, strength, philosophy and living a bit better today.

Listen and explore

Notes and essays

Things worth thinking about

All essays