
ParrotPal Group
Founder & CEO · Parent company
The health technology company behind ParrotPal, Turtle Method and LeanShield.

Founder, builder, marketer
Building practical health technology around behaviour, muscle protection and better long-term outcomes.
See what I'm buildingCurrent focus
I build products at the point where health science, behaviour change and direct response meet. The aim is simple: help more people do the right things for long enough to see a meaningful result.
Selected work

Founder & CEO · Parent company
The health technology company behind ParrotPal, Turtle Method and LeanShield.
Products within ParrotPal Group

AI-native health app
An AI-native weight-management and muscle-protection app that turns daily health data into practical, personalised actions.

Women's health app
An all-in-one women's health app covering menstrual cycles, hormones, weight loss, muscle gain, workouts, muscle protection and mental wellbeing.
Muscle-protection system
The group's system for helping people using GLP-1 medicines protect strength and lean mass through nutrition, training and adherence.
Independent ventures
Built separately from ParrotPal Group.

Founder
Jiu-jitsu is often called human chess. JitsAI makes that complexity easier to understand, helping people track what they learn, see where they are improving and enjoy getting better.

Founder, 2015-2026
Rugby Warfare was my first startup: an independent rugby lifestyle brand sold in more than 42 countries. I am closing it in 2026 so I can focus fully on what I am building now.
Community
A community-led effort to save a 133-year-old working men's club in my home village and bring it back into local ownership.
Read the story

The podcast
More than 800 short notes and conversations on health, strength, philosophy and living a bit better today.
Listen and exploreNotes and essays